Rock Stars of the Business World
Jason Osborn and Jason Wright turned Feed Granola into a hot brand and a household name in less than two years. With shelf space in Whole Food stores, several nods as Rachael Ray’s “Snack of the Day", and a vote by Inc.com as one of America’s Coolest Young Entrepreneurs, the two models turned business partners are well on their way.
WATCH THE VIDEO (quicktime 68 MB)
October 2008
CNBC Launches The Entrepreneurs With FEED Granola
FEED Granola is going PRIMETIME! The organic, all natural granola brand is featured in the first episode of the new CNBC program, The Entrepreneurs, debuting Wednesday, October 1, 2008 at 10pm EDT. Hosted by Donny Deutsch, the show features interviews with FEED Granola founders Jason Osborn and Jason Wright, as well as a history of the company and a view of daily operations.
September 2008
FEED Gets a Cameo in Baby Mama
Tina Fey and Amy Poehler team up in this hilarious new comedy about a successful, single businesswoman who dreams of having a baby discovers she is infertile and hires a working class woman to be her unlikely surrogate. The film is full of a outrageous moments, but FEED GRANOLA steals the scene when health food superstore exec Rob Ackerman (Greg Kinnear) is seen eating his favorite all natural granola.
September 2008
FEED is an Editor's Pick
Small enough to hide in your bag, healthy enough to keep you going, chic enough to munch on during fashion shows, and delicious enough to make you want more!
Read More Here
September 2008
Rod Kurtz talks about FEED as the classic entrepreneurial story.
Rod Kurtz from Inc.com gives his viewpoint on the men of FEED Granola and how Jason and Jason stand out in the marketplace.
Watch the Video
September 2008
CNBC Gets a Tour of the FEED Plant
A tour of FEED Granola Hershey Import Company plant in Edison, NJ.
Watch the Video
September 2008
The 2008 Fittest Men in America
They're running for president, chasing Olympic gold, and cooking up healthy dishes. Whether in business, boxing, or on the big screen, each of these guys rule in and out of the gym. Jason and Jason share the list with Tiger, Obama, and James Bond.
Read More Here
June 2008
The Edgy Veggie:
Granola as it's meant to be
Ellen Kanner writes a biweekly column for the Miami Herald, focused solely on the dietary concerns of vegetarians. When advising her readers about the best granola on the market, FEED Granola was an absolute favorite.
Read More Here
April 2008
From Ad Man
to Granola Guru
Amy Palanjian of the Wall Street Journal sat down with FEED co-founder Jason Osborn to talk about his transition from corporate America to the world of Granola.
Read More Here
May 2008
Taste: FEED Granola Comes To Town
While traveling across the country Jason and Jason stopped in to say Hi to Shopping Reporter David Ninh and introduce him to the fastest growing granola brand in the country.
Read More Here
February 2008
Snack Attack! FEED Granola
New Yorkers are always looking for the next "Must Have" item, and according to Rachel Wharton of the New York Daily News, when it comes to snacking, FEED Granola is the only way to go.
Read More Here
February 2008
FEED is the HOT Snack!
Folded between the pages of Brangelina and Nicole Richie, STAR magazine showcases FEED Granola as "the hot snack.. healthy and chock full of flavor!"
The HOT SHEET gets healthy. The Hot Snack is FEED granola. " FEED granola is the perfect way to enjoy a healthy snack chock full of flavor! The sweet treats are made from organic whole grains and come in a variety of flavors, including Cranberry Coconut Crunch and Raisin Nut Crunch.
FEED Granola Co. has a critic favorite with Bittersweet-ness.
The major food trend at last weekend's Natural Products Expo East show in Baltimore was easy to spot... The small New York company launched its first three flavors (Cranberry Coconut Crunch, Blueberry Almond Crunch, Raisin Nut Crunch) of low-sugar, multigrain granolas at the Expo East show last year. We sampled and liked Bittersweet-ness, the newest flavor with its dark chocolate pieces, which goes public next month.
Read More Here
October 2007
The Granola Guys Inc. Interview
INC.com has an online exclusive interview with The Granola Guys. "Jason Osborn and Jason Wright started Feed Granola Co. out of their New York apartment. Today their healthy snacks can be found on the shelves of Whole Foods and other national stores."
Watch The Video
Monday, October 8, 2007
From Home Kitchen to Whole Foods
BusinessWeek chats with two young entrepreneurs who aim to 'Feed' the masses quality organic granola.
Read The Full Story
Monday, September 2, 2007
CNBC and FEED
"Are your BIG ideas making someone else rich? Then it may be time to pack it up and do your own thing! Tonight, in a special "town hall" BIG IDEA, hear how... Jason Wright and Jason Osborn started Feed Granola in their own apartment. Tonight's guests are just like you and they've all found success. so what's stopping you?"
Read The Full Story
Watch A Video Clip
Monday, September 12, 2007
Headline Story
Jason and Jason have the headline story in todays Specialty Food News.
Read The Full Story
Monday, September 10, 2007
What's Next!
More praise from Inc.com. A new article focused on Feed Granola in their feature on The Next Big Idea. "From granola to medical equipment to designer jeans, the members of our 30 under 30 list are making their mark with a variety of products."
The Next Big Ideas: Cool Products from America's Coolest Young Entrepreneurs
Monday, July 30, 2007
No Introductions Needed
Inc.com has chosen Jason and Jason of Feed Granola as America's 30 Coolest Young Entrepreneurs under 30.
The Making of an Entrepreneurial Generation
Thursday, July 26, 2007
A Hallmark Moment
"...the most interesting update of this old-fashioned breakfast in years."
- Amy Palanjian, Hallmark Magazine
Wednesday, May 30, 2007
Yummo!
FEED granola was featured as snack of the day by the EVOO Queen herself, Rachael Ray.
Friday, April 20, 2007
For the Thrill of It.
Thrillist.com has some nice words for Feed Granola. "... a hearty snack, and a welcome break from corporate granola..."
Wednesday, April 4, 2007
Home Grown
Whole Foods has welcomed Feed Granola into their family and showcased us in the Local Section of their editorial.
Monday March 26, 2007
Grains of Truth
When used as an adjective, granola is typically an insult. But after discovering Feed, I won't be throwing the term around so loosely anymore. The brand I've been loving lately comes in three flavors-cranberry coconut spice, raisin nut crunch and blueberry banana crunch. Unlike most granolas, which rely on oats alone for their base, Feed contains crunchy organic oats, barley and rye. Brown-rice syrup and molasses give it some sweetness; seeds, nuts and dried fruits add texture. And health fanatics will appreciate the combination of protein, complex carbohydrates, fiber and omega-3s-there's enough energy in here to keep you fueled through the morning. I, on the other hand, prefer to eat the stuff after lunch.with my fingers. But, hey, I'm kind of granola. - Jane Borden, Critic's Pic
Best Packaging Honors
At the 2006 Natural Products Expo East, feed granola was awarded "Best Packaging Finalist" and featured in the New Product Showcase.
The Dish Dishes
Feed is much healthier than other granolas, and has a very natural, unrefined taste. ... Feed is loaded with the good stuff and uses very few filler ingredients. It's ingredients list of grains, nuts, and seeds will surely be feeding the West Village for a while. - Jill A. Donenfeld
